Built to be found. Written to be understood.
We turn complex expertise into clear content, stronger websites and a better path to the next customer. Search strategy, technical SEO and specialist writing, since 2022.
What do we bring to
your table?
Get discovered
Find the searches that matter and give each one a relevant, useful destination.
Make the choice clearer
Explain products, compare options and answer the questions that delay a decision.
Keep quality consistent
Build editorial guidance, content systems and practical plans the team can use.
Some past projects
Gemini: crypto education, made clear
Around two years of specialist writing for Gemini’s educational platform, explaining trading, order types and crypto concepts in language readers can follow. Reported search results include #1 positions for “day trading crypto”, “limit order crypto” and “stop limit order crypto”.
Parting Stone: an unfamiliar product, a clearer way to find it
An SEO audit and roadmap that connected Parting Stone’s “solidified remains” language with the phrase people actually search for, “cremation stones”, alongside fixes to headings, duplicate pages, speed and educational content.
ScalaCube: turning hosting research into a buying decision
Competitor research, an on-page audit and a rewrite of ScalaCube’s paid Minecraft hosting page around pricing, features, comparisons and buying questions. Team-reported: 11 commercial search terms moved up 1–3 positions.
Brands we’ve worked with
Selected brands represented in our project experience. Brand identities identify the work; they do not imply endorsement.
Reported results
Gemini
Crypto education
#1
for “day trading crypto”, with a Google AI Overview appearance.
Gemini
Crypto education
#1
for “limit order crypto” and for “stop limit order crypto”.
Warrior Trading
Trading education
#4
for “best day trading patterns”, plus a Google AI Overview appearance.
ErectaStep
Industrial content
#1
for “ergonomics and access”.
ScalaCube
Commercial search
11
commercial search terms moved up 1–3 positions after the page rewrite, and the page ranked for 3.52% more search terms.
Alexandre de Paris
Local SEO
21/21
tracked salon and spa searches in Google’s top 10 (report dated February 25, 2023).
Search positions and the ScalaCube movement were reported by the project teams; capture dates and search locations were not supplied unless shown. They are historical results, not current ranking certifications.
